Ocean Sole Africa - FirstCoast.Life

Ocean Sole Africa

Art of the Possible

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We clean beaches, create employment and enjoy making art. Visit our showroom and see the “Art of the possible.”

Our Story

We are a social enterprise, that upcycles washed up flip-flops found along the beaches and waterways in Kenya. Inspired by the toys children were making out of the flip-flop debris, Julie Church, the Ocean Sole Founder, encouraged their mothers to collect, wash, and cut the discarded flip-flops into colourful products to sell at local Kenyan Markets as another means of income for their families.

Our social enterprise positively impacts over a 1,000 Kenyans through the collection of flip-flops and direct employment. We provide steady income to nearly 100 low-income Kenyans in our company. We recycled over half a million flip-flops in 2017 and aim to recycle a million this year. We contribute over 10-15% of our revenue to beach cleanups, vocational and educational programmes as well as conservation efforts.

We use our social enterprise to pay bonuses to employees, invest in a welfare programme that allows a zero return in funds to all employees to help facilitate payments for educating their children, buying land and other means. Our actions must make a difference to the plight of our oceans and our ethos is to give back what we earn to change the lives of many – through employment, education, and meals.