Sherman Williams Jr Founder BodyAqua
Hi Sherman, so nice to meet you. Thanks for your time. So tell us in what part of the First Coast do you reside now and how long have you lived there?
Saint Johns County for about 10 years.
Why and how did you get started?
Guided by divine intervention, I nearly lost my life in Iraq because I didn’t nourish my body with the essential nutrients needed to function at my peak cognitive and physical capacities, vital for safeguarding the freedoms we cherish today.
What aspect of your business are you passionate about?
I am deeply passionate about my beverage, BodyAqua. I see it not merely as a product, but as a divine gift. It is the embodiment of holistic health, designed to bolster cognitive clarity and natural energy without relying on artificial stimulants. Free from colors, caffeine, and sodium, BodyAqua not only supports weight loss but also welcomes those who are diabetic or follow a vegan lifestyle. Unique in its approach, it’s the world’s only cosmetic beverage aimed at promoting healthier skin with utmost integrity.
Many companies might opt to cut corners, compromising the health of consumers in the process. They often use enticing terminology, like “zero calories” or “zero sugar.” While these might sound appealing, the truth is our bodies require calories for energy and proper function. As for those sugar-free yet sweet drinks? They often contain artificial sweeteners that introduce harmful chemicals into our system. It’s essential to understand that our body consists of both good and bad cells. Unfortunately, many of these artificial ingredients feed the bad ones. With BodyAqua, my goal is to provide a genuinely healthful beverage, where every ingredient serves a purpose and promotes overall well-being.
How did you get the idea or concept for your business?
Conceptualization of BodyAqua:
The conceptualization of BodyAqua is deeply interwoven with my experiences during deployment. Witnessing the physical and mental toll the harsh conditions and intense situations had on myself and my fellow soldiers, I identified the critical need for a beverage that could provide essential nutrients and support various aspects of health. The adversity I faced appears to have fueled my passion and commitment to developing a beverage that is not just about quenching thirst but about promoting overall well-being, alertness, and vitality, potentially aiming to mitigate the adverse effects of conventional caffeinated products and offering a solution that aligns with holistic health.
From the outset, what would you say was your mission?
Mission Statement of Health2O:
“To pioneer a transformative approach to hydration by offering a spectrum of health-centric beverages, meticulously crafted to address diverse health concerns and promote overall well-being. Health2O is committed to empowering individuals to lead healthier lives, fostering communities of informed, health-conscious consumers, and contributing to the global movement towards preventive healthcare and holistic wellness. Through innovation, integrity, and a relentless pursuit of excellence, we aim to redefine the beverage industry, making a meaningful impact on the lives we touch, and creating a sustainable future for all.”
What are your goals for the company?
Addressing Diverse Health Concerns:
Our innovative beverages are formulated to offer support in mitigating various health conditions:
Obesity and Weight Management: Infused with natural ingredients known to boost metabolism and manage weight.
Diabetes Control: Crafted to be diabetic-friendly, aiding in blood sugar management.
Hypertension Management: Formulated to support healthy blood pressure levels.
Skin Wellness: Enriched with antioxidants and essential nutrients to support skin health and radiance.
Cognitive Support: Blended with elements known to enhance focus, memory, and cognitive function.
By intertwining science, health, and unparalleled taste, Health2O is not just a beverage; it’s a movement towards holistic wellness and a healthier tomorrow.
When did you start your business?
I was given the concept 20 years ago in 2003, but started when I was able to get my first bottle on the shelf of Whole Foods in 2015.
What made you choose to operate your business in its current location?
Following my military retirement, I found myself drawn to the Sunshine State, guided by a divine hand steering my path. Even during my active service in the Army, I had my sights set on Florida, recognizing the vast opportunities it held, particularly in its education system.
Can you give us a brief background on the products you offer and the people you serve?
1. Body Aqua Fitness:
This variant is developed with fitness enthusiasts and athletes in mind. It is likely tailored to support hydration and replenishment of essential nutrients lost during physical activities. It probably serves those who are engaged in strenuous workouts and require enhanced nutrition and hydration to maintain their peak physical condition and optimize recovery.
2. Kids Aqua:
Kids Aqua is seemingly designed to cater to the hydration and nutritional needs of children. It likely provides essential nutrients that are crucial for the growth and development of children, in a formulation that is both healthy and appealing to younger palates. This product presumably serves parents who are mindful of their children’s nutritional intake and are seeking healthier beverage alternatives to sodas and artificially flavored drinks.
3. Cosmetic Beverage:
This innovative beverage is possibly focused on supporting skin health and appearance. It may contain ingredients known for their benefits to skin health, hydration, and overall appearance. It seems to serve individuals who are conscious about their skin health and are looking for ingestible products that can contribute to maintaining and enhancing their complexion and skin condition.
4. Well Water:
Well, Water is presumably the embodiment of holistic well-being, possibly formulated to support overall health with a balanced mix of nutrients. It likely serves the broader population, especially those who are health-conscious and are seeking beverages that do more than just quench thirst but also contribute positively to their overall well-being.
Each product in the Body Aqua line seems to cater to a distinct demographic, yet the overarching goal appears to be the provision of healthier, purposeful beverage alternatives to the mainstream market. These products are likely to appeal to health-conscious consumers, parents, fitness enthusiasts, and individuals focusing on specific aspects of health like skin health, who are on the lookout for beverages that align with their health and wellness goals. The range is seemingly broad in its approach, aiming to address various health concerns and nutritional needs, reflecting a commitment to promoting well-being and healthier lifestyle choices.
What is a unique attribute/aspect/quality/feature about your business?
Health2O is a brand centered around holistic health and well-being through its innovative line of beverages. A unique attribute of Health2O could be its commitment to addressing diverse health concerns and nutritional needs through specialized beverage formulations.
Each product under the Health2O umbrella are meticulously designed to cater to specific health needs and demographics, offering a range of health benefits. For instance, they might have products focusing on fitness, child nutrition, skin health, and overall well-being, which may stand out in the beverage market.
The conceptual foundation of Health2O on values like integrity, teamwork, and sacrifice, presumably influenced by Sherman Williams’ military background, likely infuses the brand with a sense of purpose and mission, making it distinct in its approach to health and wellness.
This commitment to not only providing healthier beverage alternatives but also addressing varied health needs and contributing to the overall well-being of consumers may be considered a distinguishing feature of Health2O. The brand’s potential dedication to innovation, quality, and purposeful consumption sets it apart in the crowded beverage industry.
How many employees make it happen at [we’ll insert your business name}
Health2O operates with a collaborative model, leveraging the skills and capabilities of both internal employees and external partners such as co-packers and logistical companies to produce and distribute their beverage line.
What qualities do you look for in an employee?
Military Values: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, & Personal Courage
As a business owner, tell us what some of your responsibilities are.
1. Strategic Planning and Vision:
Defining the long-term vision and goals of the company.
Formulating strategic plans to guide the company toward its objectives.
Identifying new market opportunities and potential areas for expansion or diversification.
2. Product Development and Innovation:
Overseeing the development of new products and enhancements to existing products.
Ensuring products meet quality standards and regulatory requirements.
Staying abreast of industry trends and consumer preferences to maintain a competitive edge.
3. Operations Management:
Ensuring smooth day-to-day operations of the company.
Overseeing production, inventory management, and distribution processes.
Liaising with co-packers and logistical companies to optimize the supply chain.
4. Marketing and Branding:
Developing and implementing marketing and branding strategies to strengthen the company’s market presence.
Managing promotional activities, advertising, and public relations.
Protecting and enhancing the brand image and reputation.
5. Financial Management:
Overseeing the financial health of the company.
Managing budgets, financial planning, and forecasting.
Ensuring the company operates within its financial means and achieves its revenue goals.
6. Sales and Customer Relationship:
Establishing and maintaining relationships with key customers, retailers, and distributors.
Driving sales strategies to meet and exceed sales targets.
Ensuring high levels of customer satisfaction and addressing customer concerns effectively.
7. Human Resources and Team Leadership:
Leading and motivating the team to align with the company’s goals and values.
Managing hiring, training, development, and performance evaluation of staff.
Creating a positive and inclusive work environment.
8. Legal and Compliance:
Ensuring the company operates within all applicable laws and regulations.
Managing legal matters, contracts, and agreements.
Mitigating risks and addressing any legal issues that arise.
9. Community and Social Responsibility:
Driving initiatives that contribute to community well-being and environmental sustainability.
Upholding ethical business practices and corporate responsibility.
Representing the company in the community and building positive relationships with local stakeholders.
How has Covid affected your business?
Supply Chain Disruption, Changes in Consumer behavior, Financial Strain and Brand Image
How do you advertise your business?
Social Media and Word of Mouth
To what do you attribute your success?
I attribute all of my success to God’s guidance during his pivotal and formative years in the Army. It was through experiences serving in the military that I embraced values such as integrity, teamwork, sacrifice, and commitment, which have been instrumental in shaping his approach to life and business. The military values I cultivated during my service changed the fabric of my living and thinking, providing me with a foundation of resilience, discipline, and a sense of purpose.
Does your company help with or get involved in any community projects?
We have supported various marathons in the past to build awareness.
If you could offer one piece of advice for someone who’s just starting a business, what would it be?
For me it’s about having the faith to see your business as more than another option, but a solution to what people need in their life.
Personal hobbies or interests? Family?
Reading my bible, working out, walking, and spending time with family.
What’s the best thing for you about living on the First Coast?
First Coast living and support Veterans.
Where and how can folks learn more about your business? Links to your website?
www.drinkbodyaqua.com and on social media: Instagram, Facebook, and TikTok: BodyAqua
Is there anything else that you want to tell everyone reading this?
Sherman Williams’ unique quality is his unparalleled resilience and innate ability to innovate. Having faced numerous challenges throughout his life, including his experiences in the military, Sherman didn’t just adapt; he thrived by identifying gaps in the market and creating holistic solutions. The inception of BodyAqua is a testament to his keen insight into health and wellness. His personal journey, combined with his commitment to serving others, drove him to create a beverage that not only addresses common health concerns but also embodies a greater mission. BodyAqua is not just a drink for Sherman; it’s a manifestation of his dedication to uplifting and supporting the well-being of others. This passion has profoundly shaped his life, solidifying his role as not just an entrepreneur but also as a beacon of hope and support for countless individuals.
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Glenn is the founder and publisher of First Coast Life. He is also a wonderful storyteller. Born on the 4th of July, he spends his spare time taking his camera and exploring everything beautiful this region offers with his rescue dog Callie by his side. He loves meeting new people and capturing the many beautiful moments and amazing local stories that showcase the true spirit of the area.